Simple Things To Know About SEO
Webmasters who have their own or their employee’s websites to manage are always at loggerheads so as to bring the website at the top of the search engine. There is nothing wrong in this as everyone wants their website to be visit by the highest numbers of people and the most probable link to be clicked by any user is on the first page. Many would say that their job is to make and maintain the website and it is the search engine’s job to place it on their results. However, this is not the case. Even though the search engines have their own algorithms to determine which link to be posted first, a little help from the webmaster would not go unnoticed.
Since everything in the world of internet works on logics and algorithms – and all web marketing is based on these logics, it is common sense to assume that there exist some rules and regulations which are followed. There are some things that should always be kept in mind while making a website with the aim of attracting the masses.
a) Websites which have good quality content along with a decent design and error free navigation, the path of SEO is an easy one. The links should point to the relevant positions and the construction should be proper. In such case, a crawler from Google, Bing, or any other search engine would not have a hard time working out the aesthetics and awarding a decent position to your website.
b) Keywords play an important role, but there is no need to do a research on them every time a product entry is made. Search engines use the keywords applied by the webmaster in response to those searched for by the user. Every product has a common and a technical name. Most of the users would know these items by their common name and a lot of searches would be based on them.
If the webmaster specifies all the words which relate to the product he wishes to sell, there is no need to research anyways. People spend hundreds of dollars getting keyword research done for them, which is nothing but a waste of money in most cases.
c) The content on the websites need to be appropriate and synchronized according to the theme of the website and what it wishes to achieve. Also, it needs to keep changing to meet the every changing demands (Most of the times, simple rewrites are enough). This is where the job of a SEO company is best suited. With their experienced team of writers, they can create content that is both unique and in accordance to the needs of the search engines which would ultimately help in SEO.
d) Links are important. SEO is to a large extent based on the total links inbound to a particular website. These form the crux of the promotional campaign undertaken for the website. Technically, these are termed as “back links” and should be placed in high profile article directories and social websites which take a lot of traffic.